Privacy Policy
Privacy Policy
Last updated: June 2026
SoftPura ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal data when you visit softpura.com or purchase our products. Please read this policy carefully. By using our website, you confirm that you have read and understood this policy.
1. Who We Are
SoftPura is the data controller responsible for your personal data. If you have any questions about this policy or how we handle your data, you can contact us at:
- Email: hello@softpura.com
- Website: softpura.com
2. What Personal Data We Collect
We collect and process the following categories of personal data:
Data you provide directly
- Account and order data: name, email address, billing address, shipping address, phone number, and order history when you place an order or create an account.
- Payment data: payment card details entered at checkout. These are processed securely by our payment providers — we do not store full card numbers on our servers.
- Newsletter subscription: your email address if you sign up to receive marketing communications.
- Customer support: any information you share when you contact us via email or our contact form.
Data collected automatically
- Usage data: pages visited, time spent on site, referring URLs, browser type, device type, and operating system.
- IP address and location data: approximate location derived from your IP address.
- Cookies and tracking technologies: see Section 6 below for full details.
3. How We Use Your Personal Data
We use your personal data for the following purposes and on the following legal bases:
| Purpose | Legal Basis |
|---|---|
| Processing and fulfilling your orders | Performance of a contract |
| Sending order confirmations and shipping updates | Performance of a contract |
| Managing your account | Performance of a contract |
| Processing payments securely | Performance of a contract |
| Sending marketing emails and promotions | Consent (you may opt out at any time) |
| Personalising your browsing experience | Consent (via cookie preferences) |
| Analysing website traffic and improving our service | Legitimate interests |
| Detecting and preventing fraud | Legitimate interests / Legal obligation |
| Complying with legal and regulatory obligations | Legal obligation |
4. Sharing Your Personal Data
We do not sell your personal data. We share it only with trusted third-party service providers who help us operate our business, and only to the extent necessary:
- Payment processors (e.g. Shopify Payments, Stripe, PayPal) — to securely process transactions.
- Shipping and logistics partners — to deliver your orders.
- Email marketing platforms (e.g. Klaviyo) — to send newsletters and transactional emails.
- Analytics providers (e.g. Google Analytics) — to understand how visitors use our website.
- Advertising platforms (e.g. Meta, Google Ads) — to show you relevant ads if you have consented to marketing cookies.
All third-party providers are contractually required to handle your data in compliance with applicable data protection laws. We may also disclose your data if required to do so by law or in response to valid requests by public authorities.
5. International Data Transfers
Some of our third-party service providers operate outside the European Economic Area (EEA). Where we transfer your data internationally, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission or reliance on adequacy decisions.
6. Cookies and Tracking Technologies
We use cookies and similar technologies to operate our website, remember your preferences, analyse traffic, and deliver personalised advertising.
Types of cookies we use
- Strictly necessary cookies: essential for the website to function (e.g. shopping cart, login session). These cannot be disabled.
- Analytics cookies: help us understand how visitors interact with our site (e.g. Google Analytics). Only active with your consent.
- Marketing cookies: used to show you relevant ads across other websites and platforms (e.g. Meta Pixel, Google Ads). Only active with your consent.
- Preference cookies: remember your language or currency settings.
You can manage your cookie preferences at any time via the cookie banner shown on your first visit, or through your browser settings. Withdrawing consent does not affect the lawfulness of processing before withdrawal.
7. Data Retention
We retain your personal data for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required by law. Specifically:
- Order data: retained for 7 years for tax and accounting purposes.
- Account data: retained for as long as you maintain an active account. You may request deletion at any time.
- Marketing data: retained until you unsubscribe or withdraw consent.
- Analytics data: typically retained for up to 26 months in anonymised or aggregated form.
8. Your Rights
Under the General Data Protection Regulation (GDPR) and applicable data protection law, you have the following rights:
- Right of access: you can request a copy of the personal data we hold about you.
- Right to rectification: you can ask us to correct inaccurate or incomplete data.
- Right to erasure: you can request that we delete your personal data ("right to be forgotten") in certain circumstances.
- Right to restriction: you can ask us to restrict processing of your data in certain circumstances.
- Right to data portability: you can request your data in a structured, machine-readable format.
- Right to object: you can object to processing based on legitimate interests, including direct marketing.
- Right to withdraw consent: where processing is based on consent, you may withdraw it at any time without affecting prior processing.
- Right to lodge a complaint: you have the right to complain to your national data protection authority if you believe we have breached data protection law.
To exercise any of these rights, please contact us at hello@softpura.com. We will respond within 30 days.
9. Security
We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, loss, or destruction. Our website uses SSL/TLS encryption, and payment transactions are processed over secure encrypted connections. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
10. Children's Privacy
Our website is not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately at hello@softpura.com and we will delete it promptly.
11. Links to Other Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policy of any website you visit.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please get in touch:
- Email: hello@softpura.com
- Website: Contact Us